Firefox Default Search
The creators of the famous Firefox browser, Mozilla Foundation, have announced that they’ll be splitting up with Google, which has been their main search engine partner for a decade now. The organization is planning to go with Yahoo! as their provider. This will be the default search option in the Firefox browser from now on. The deal is on for the next five years.
The Firefox browser has always provided the option to choose the search engine the user wished to use. But for the past 10 years, the default option has been Google. They got huge payments from the Search mogul for allowing this, and this actually made up a whopping 90% of the foundation’s earnings in 2012.
Firefox isn’t the same browser it once was. Back in the day, it was the logical alternative to the unwieldy Internet Explorer from Microsoft. But since then, it has steadily lost users to better browsers like Google’s Chrome. The Mozilla Firefox help forums have been seeing less activity as well.
Mozilla hasn’t been doing as well as could be hoped. In the past year, CEO Brendan Eich publicized his anti-gay stance, and was driven to resignation because of it. And even before that, the company had announced they were going to let advertising in, and this didn’t sit well with longtime users.
How does tying in with Mozilla Firefox help Yahoo? The latter is apparently having a field day with this, with CEO Marissa Mayer stating that this would allow chances for “investment, opportunity and growth“. Where they’re standing right now, these companies could certainly use one another’s help. Mozilla needs the cash, and Yahoo needs the chance to get their search engine out more.
Yahoo And Firefox
Looking at this from the internet viewpoint, you wouldn’t think much of the announcement. Google is the leading player in the search sphere, and they seem pretty capable of staying at the top for years to come. The Chrome browser is outdone only by IE in popularity; Mozilla isn’t about to pose Google serious competition anytime soon.
If there’s a group of people who will be happy with the new tie-up, it’s the ones who don’t approve of what Google does to stay ahead in the game. To these users, it will come as good news that there’s something more approvable to look forward to, at least for the next five years. It wouldn’t hurt to hedge your bets though, because there’s no saying what will happen.
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